Setting Product Strategy - MCQs with answers - Part 7

Setting Product Strategy - MCQs with answers - Part 7

Product Line Analysis

1. Product line managers need to be aware of ___________ of each item to determine which item to maintain, build, harvest or divest.

a) Sales
b) Profits
c) Both a and b
d) None of the above

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2. In product-line analysis, ________ are that result in high sales volume and are aggressively promoted but have low margins.

a) Core products
b) Staples
c) Specialties
d) Convenience items

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3. In product-line analysis___________ are items will lower sales volume and no promotion.

a) Core products
b) Staples
c) Specialties
d) Convenience items

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4. In product line analysis, Staples have

a) Low margins
b) No margins
c) Higher margins
d) None of the above

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5. In product line analysis __________ are items that have low sales volume and highly promoted.

a) Core products
b) Staples
c) Specialties
d) Convenience items

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6. In product line analysis ___________ are secondary items that sell in high volume but gets less promotion.

a) Core products
b) Staples
c) Specialties
d) Convenience items

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