Setting Product Strategy - MCQs with answers - Part 8

Setting Product Strategy - MCQs with answers - Part 8

Product-line length

1. Product lines tend to _________ over time.

a) Lengthen
b) Shorten
c) No change
d) None of the above

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2. __________ happens when a firm lengthens its product line beyond its existing range.

a) Line filling
b) Line stretching
c) Line drawing
d) None of the above

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3. Line stretching can be done in

a) Down-market
b) Up-market
c) Both a & b
d) None of the above

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4. When a firm placed in the middle-market wants to launch a lower-priced line as the middle market is stagnating or declining, it is

a) Down-market stretch
b) UP-market stretch
c) Two-way stretch
d) None of the above

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5. When a company intends to enter high end of the market for getting higher margins or achieve more growth, it is

a) Down-market stretch
b) UP-market stretch
c) Two-way stretch
d) None of the above

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6. The introduction of Nebula brand and Sonata collection by Titan is an example of

a) Down-market stretch
b) UP-market stretch
c) Two-way stretch
d) None of the above

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7. When a firm lengthens its product line by including more items within the exist range, it is

a) Line stretching
b) Line filling
c) Line drawing
d) None of the above

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8. As per the Weber's law, the customers are more attuned to relative than to absolute difference.

a) True
b) False
c) Can't say
d) None of the above

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9. __________ approach enables the firm to assess how dealers and customers take to the new style.

a) Piecemeal
b) Full meal
c) Part meal
d) None of the above

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10. Path to growth program was designed by _________to achieve the most value from its brand by reduce three-quarters of its 1600 distinct brands.

a) Unilever
b) P&G
c) TATA
d) None of the above

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