Should you stay in touch with ex-employers?
In the robotic fast pace life, one changes jobs quite frequently. We normally move ahead and associate our past employers with "ex". We hardly get time and energy to cope up with the relations that we built in the past. But now the circumstances are changing and employers are taking initiative to keep their ex-employees into loop to some extent. They are updating them with latest events, products and achievements. Some of them are going extra miles by inviting them to alumni meets, events and celebrations. Employers are trying to engage their past employees through various means, of which social media networks are in the top of the list. It is the easiest and approachable tool to disseminate the latest happenings.
Why are employers doing so? What benefits are they seeking though such activities?
Branding of a business is very important to reap success and ex-employers have experienced the company's culture, services and product first-hand. So reaching them out with latest updates is not only the easiest but also works fabulously for the organization as their word-of-mouth is an important image-builder.
With this transparency in their endeavor, employers show a great degree of respect to those who were once associated with them. The employers also quietly show the door of their re-association through such activities. At the time of recruitment, ex-employees can refer employable candidates that again add to the employers' benefits largely.
For employees, they perceive their employers as a familiar work environment. By staying in touch they can constantly keep their eyes on new roles that are coming up and can rejoin for better prospects. The connect between an ex-employee and the organization can turn out to be a long-lasting relationship. It's a win-win situation for both.
