Snapdeal Store An Instant Opportunity for Indian Farmers on Kisan Diwas

Agri E-commerce Picks Up: Snapdeal Store An Instant Opportunity for Indian Farmers on Kisan Diwas

On Kisan Diwas, Snapdeal has announced the launch of its “The Agri Store” which provides farmers a chance to purchase items such as seeds, fertilisers and irrigation tools which are critical for their daily operations.

Jai Kisan

The English version of The Agri Store has been launched. Its Hindi avatar will soon be released for helping farmers to make informed and easy decisions, according to a statement issued by the company.

“Now, farmers will be able to access products critical to their daily needs easily at the click of a button, thus bringing forth the inclusive power of digital marketplaces in the realm of agriculture as well,” Snapdeal CEO and Co-founder Kunal Bahl said in a statement to the press.

With over 70% of the nation’s population engaged in agriculture, Bahl also shared how “With the store also accessible through mobile phones, we are positive that farmers will find this a convenient and efficient way to shop.” Wide variety and range of farm items from seeds to fertilisers, farming and irrigation tools are available through the Agri Store.

Snapdeal also plans to introduce more categories and products within the weeks that are coming for merchants to make The Agri Store the prime choice for farmers seeking quality products, excellent services and reliability, according to the official statement issued by the e-commerce giant.

About Snapdeal

Snapdeal started operations in the year 2010. With investors such as Ratan Tata, it is the most rapidly growing e-commerce firm in the nation and 60% of its orders come from mobile phones. Talking about the launch, Kunal Bahl indicated “Agriculture is a primary sector in India, with 70% of the population engaged in this sector. With The Agri Store we want to extend our mission of creating life changing experiences for buyers and sellers to farmers of our country.”

About Kisan Diwas

Chaudhary Charan Singh Jayanti 2014 which is the birth anniversary of the former PM, is celebrated each year as Kisan Diwas. This Diwas falls on 23rd December 2014 and it is celebrated keeping in mind that the farmers are the backbone of our economy.

Primarily a farmer himself, Shri Charan Singh was a son of the soil who created a number of agrarian reforms and policies for helping farmers in India. He also framed the Zamindari Abolition Act and introduced the Agricultural Produce Market Bill for the farmer’s welfare.Ch. Charan Singh passed away in May, 1987. This Diwas is an acknowledgement of the strong vision of Shri. Charan Singh for an independent and financially strong farmer. New policies for famers and agriculture are generally announced on Kisan Diwas for reciprocating the hard work they put into jumpstarting the Indian economy.