Tapping Into Global Markets - MCQs with answers - Part 3

Tapping Into Global Markets - MCQs with answers - Part 3

Deciding on the marketing program

1. The standardization of the distribution channels, communication and product to ensure lower costs is

a) Standardized marketing mix
b) Adapted marketing mix
c) Standard promotion mix
d) Adapted promotion mix

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2. When the producer believers that consumers needs vary and designs marketing programs as per each target group, it is

a) Standardized marketing mix
b) Adapted marketing mix
c) Standard promotion mix
d) Adapted promotion mix

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3. As per Hofstede, there are ______ cultural dimensions that differentiate nations.

a) 2
b) 5
c) 4
d) None of the above

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4. When the product is launched in the foreign market without any change it is

a) Straight extension
b) Product adaptation
c) Product invention
d) Forward invention

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5. When the product is altered to meet local preferences or conditions, it is

a) Straight extension
b) Product adaptation
c) Product invention
d) Forward invention

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6. When a completely new product is created, it is

a) Backward invention
b) Product adaptation
c) Product invention
d) Straight invention

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7. The process of re-launching earlier product forms that are well-adapted to a foreign nation's needs is

a) Backward invention
b) Product adaptation
c) Straight invention
d) Forward invention

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8. The process of developing a new product to fulfill a need in other nation is

a) Backward invention
b) Product adaptation
c) Straight invention
d) Forward invention

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9. In process of communication adaption, the companies use

a) Same marketing program in all the markets
b) Changes marketing program as per the local markets
c) Either of a or b
d) None of the above

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10. The nations that enforces complete tobacco advertising bans are

a) Portugal, Iceland, Finland, Norway
b) India, Iceland, Finland, Norway
c) India, Finland, Norway, Canada
d) Canada, Iceland, Finland, Norway

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11. The process of dumping can be stated as

a) When a company charges a too high price from its foreign subsidiary

b) When a company charges a too low price from its foreign subsidiary

c) When a company charges no price from its foreign subsidiary

d) None of the above

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12. Arm's length price can be defined as

a) A price at which independent firms deal with each other
b) A price charged for different products of same company
c) Dumping tariff
d) None of the above

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13. When it comes to international distribution channels, the decisions about channels and other marketing activities are made at

a) Channels between nations
b) Channels within foreign nations
c) Seller's International Marketing Headquarters
d) None of the above

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14. When it comes to international distribution channels, ________ directs the producers to the borders of the foreign country.

a) Channels between nations
b) Channels within foreign nations
c) Seller's International Marketing Headquarters
d) None of the above

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15. When it comes to international distribution channels, _______ procure products from their entry point to final users and buyers.

a) Channels between nations
b) Channels within foreign nations
c) Seller's International Marketing Headquarters
d) None of the above

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16. A stylized dragon represents the core brand value of which city?

a) Hong Kong
b) London
c) Tokyo
d) None of the above

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