What are the advantages of online advertising over traditional advertising?

What are the advantages of online advertising over traditional advertising?

Online advertising is less costlier as compared to traditional advertising.Companies can have access to a wider customer base at lesser costs. Consumers find it easier to research on the product and purchase them at just one click of the mouse sitting in the convenience of their homes. They do not have to run from pillar to post for purchasing a particular product. They can avail their much needed products instantly without any delays. The results of online advertising can also be measured instantly via the number of website visits, number of clicks on an advertisement. Thus the advertisement statistics can be measured easily in a cost effective manner.