What are the business requirements for a marketing manager in a firm?

What are the business requirements for a marketing manager in a firm?

Business is the need of the hour and for a potential growth in the market, all kinds of firms depend on the promotion of their products. Every firm in this industry requires professional with sales or marketing background. It’s important to understand that marketing is a business requirement which is focused on the application of marketing techniques and administrating an organisation’s marketing resources. Marketing is the method by which a business grows as it involves convincing people about a product or concept using various ideas. This field involves advertising, distributing and selling of a product is regarded as the most important element in the growth of any company.

Marketing managers are required to study the marketability of the product involved and the measures to enhance sales by implementing these ideas. It’s very important to understand the term marketing as it more than just a word used for transactions between buyers and sellers occur. It is a well-planned out process of exchange between the customers and the sellers. A marketing process consists of four major parts, i.e. Product, Pricing, Placement and Promotion.