What are the different functions of marketing?
What are the different functions of marketing?
Marketing includes:
a.Marketing research : which relates to research market size and chararteristics, consumer tastes,preferences and habits, channels of distribution, economic social and political environment etc.
b.Advertising and sales promotional activities.
c.Product planning: relating to information about product size, weight,package and price range etc.
d.Selling : organising the sales force and managing their activities.
e.Distribution of goods and services.
f.Pricing strategies.