What are the different levels of product?

What are the different levels of product?


a. Core product: The main product that the company deals in.

b.Generic product: the basic version of the product eg. A cyber cafe having computers.

c.Expected product: the expectations of the consumers from the product.

d.Augmented product: the value added services provided alongwith the expected product eg.'buy one, get one free' offer.

e.Potential product:Future products which a company may provide to its customers.
Post your comment