What are the different levels of product?
What are the different levels of product?
a. Core product: The main product that the company deals in.
b.Generic product: the basic version of the product eg. A cyber cafe having computers.
c.Expected product: the expectations of the consumers from the product.
d.Augmented product: the value added services provided alongwith the expected product eg.'buy one, get one free' offer.
e.Potential product:Future products which a company may provide to its customers.