What are the functions of retailing?
What are the functions of retailing?
The functions of retailing include :
a.Sorting :The items are arranged in order by the retailers so that the customers are able to locate and pick up their needed goods easily.
b.Storage: The retailer holds stocks of goods and thereby meets the day-to-day needs of the consumer.
c.Channels of communication: The retailer spreads by word-of-mouth communication, valuable information to the customers about the product.
d.Transportation: Nowadays, small grocery stores are undertaking the work of door deliver orders in case of durable goods.