What are the problems faced in online marketing?

What are the problems faced in online marketing?

Online marketing also brings with it disadvantages some of which are as follows:

a.Authenticity: the authenticity of the product maybe questionable, as the real product is not available at the time of its purchase. The product may not turn out as expected by the customers. However, sites like Jabong.com or Myntra.com , keeping this point in view are offering its customers the option to return the product if they are dissatisfied with it after a trial. This has increased the goodwill and popularity of such sites.

b.Internet marketing scams : Fake schemes like ‘get-rich-quick’ or ‘win cash prize’ on the internet, often lure the users to payout huge sums of money to such frauds and not gettomg anything in return. It has given rise to a lot of scams and fraudulent activities detrimental to the users.

c.Security issues: Consumers maybe hesitant to disclose their personal information on the internet as they may feel the invasion of their privacy.