What are the stages of the consumer buying decision process?

What are the stages of the consumer buying decision process?


a.Need recognition: This consists of understanding of the customers need which have attracted the customer towards the product.

b.Information search: here the customer finds out more about the product,place,price, and source from where the product can be obtained.

c.Evaluation of alternatives: comparing the different products- price, features, quality,durability,availability .

d.Purchase decision: finalizing which brand to go for.

e.Post purchase behavior:depending upon whether the consumer would like to repurchase or dispose of the product .

Post your comment