What are the various elements of the micro environment?

What are the various elements of the micro environment?

The marketing department cannot really operate in isolation in order to fulfill the needs of the customers. The micro environment consists of certain forces which operate in and around the organisation and consist of the suppliers,customers,competitors, intermediaries and the company's market plan. These elements need to be integrated in order to provide value to the customer. Such forces comprise the micro environment of the organisation. It gives one a closer view of the organisation.