What is advertising?

What is advertising?

Advertising is a paid form of non personal communication and promotion of ideas, goods or services by a company which sponsors it. It is a part of the promotion mix and is one of the most widely used form of communication. On account of its wider reach to the masses and greater influential power to influence the masses, advertisements have been and are gaining immense popularity as a suitable medium of expression of information about any company's products and services. Celebrity endorsements, user testimonials etc. are some of the commonly used tactics to advertise a company's products and thereby increase sales volume rapidly.