What is AIDA approach?

What is AIDA approach?

After deciding upon the objectives of communication, the marketer begins to focus on developing the right message which should ideally aim at creating attention, interest, desire and action (AIDA) for the customer. Prior to deciding the contents of the advertising message, a thorough understanding of the AIDA model is required. The main objective of a message should be to meet the requirements of the AIDA model even though the message may be limited by the product category to which it belongs, the ad budget and the creativity of the individuals involved in designing the message.