What is branding?

What is branding?

A brand is a name , logo,trademark or a specific design seen in a package. Branding is the process of tagging or assigning these mentioned to the company and its products and services and communicating the same to the masses. Eg. Pears, Dove, Colgate are brand names used to identify their product. A brand may be associated with a single item or a family of items offered by the firm. When used for the entire firm,it is known as 'trade name'.