What is CRM?

What is CRM?

As we know that the ‘customer is king’. He can make or break the business that the organisation is into. CRM stands for Customer Relationship Management which entails all those activities aimed towards attracting, procuring,maintaining,enhancing and retaining the relationships between the organisation and its customers. It enables the organisation to identify the needs of the customers- their problems faced with the product or organisation if any, their experiences and suggestions if they have any to make. The ultimate aim is to keep the customers satisfied and build their loyalty and trust towards the organisation. This is essential to ensure the smooth running of the business and its continuity.