What is direct marketing?

What is direct marketing?

When an organisation conducts its marketing activities particularly sale of goods to its customers directly it is called direct marketing. The final products are sold to the final consumer directly by the company , and immediate or early response from the consumer is expected. This type of marketing is also known as B2C marketing. Eg.direct door to door sales made by the salesman. This type of marketing involves direct communication with the customer and is found to be time saving and a cost effective method of selling.