What is Fashion Merchandizing?

What is Fashion Merchandizing?

Fashion Merchandizing deals with the marketing and sales of the apparels and involves a wide range of task including direct marketing of the products to all the tasks necessary to meet the demands of potential customers and designers by delivering the desired product. It includes development of strategies and campaigns, visual merchandizing and display. A fashion merchandiser also works upon the development of the sales strategies for fashion industries or the retail outlets.

A part of merchandizing is visual merchandizing which takes care if the merchandize is appealing and alluring enough to tempt the viewer. Merchandizing involves going to fashion events, buying raw fashion goods from the market and negotiating with retailers, merchants, designers and manufacturers.

Fashion Merchandizing is a huge industry that greatly requires a sense for fashion, dynamism for trends along with business ethics. A fashion merchandiser learns about various things such as marketing, event planning, product development, market trends, etc. In all he/she has to be well versed in all the aspects of fashion and business!