What is ‘kiosk marketing’?

What is ‘kiosk marketing’?

Kiosks are machines kept in shopping malls and other such places by organizations to spread the information and generate orders from customers who visit such malls.Eg. Ambi Pur , a perfume company dealing in room fresheners recently organized a marketing campaign in the Nirmal lifestyle, Mumbai. The company used inflatables to attract small boys. The kiosk attracted a lot of parents who came in with their children and stopped by the kiosk and got information about the company. The objective of the campaign was to create awareness about the product among the target consumers, mainly the households.