What is marketing mix? What does it comprise of?

What is marketing mix? What does it comprise of?

When a cake is prepared, we need several ingredients to make it, like sugar, flour,egg etc. The quality of the cake so prepared depends upon the quality of its ingredients which need to be mixed in the right proportion. Similarly in marketing, the different elements of it need to be taken and combined together in order to market a product or service successfully.The marketing mix concept was introduced by Prof. N.H. Borden of Harvard Business school. These elements used in marketing are: product,price,place and promotion commonly known as the 4Ps of marketing which comprise the traditional mix in marketing . However, the modern authors of marketing have added 3 more Ps i.e people,processes and physical evidence.