What is meant by marketing channels?

What is meant by marketing channels?

Once goods are manufactured, they must be transferred from their place of manufacturing(factory) to the end consumer otherwise the goods would remain idle. Marketing channels give movement to such goods and help them in reaching the right consumer at the right time and place.They can also be called the media or vehicle through which goods reach the target market and to the end consumer. These comprise of the various intermediaries like wholesalers, retailers, agents etc. Eg. Big Bazaar , has huge retail stores all over the nation selling household goods, garments etc for various brands.