What is packaging? What is its role?

What is packaging? What is its role?

Packaging is the designing of the container or package for the product. The package of a product maybe redesigned time and again. It gives a face to the product and offers the product several benefits like:

a.Protection: from damage,leakage

b.Makes the product attractive

c.The labels on the outside cover inform about the product, its contents or ingredients, dosage, method of use etc.