What is the meaning of marketing organisation? Explain.

What is the meaning of marketing organisation? Explain.

In an organisation, the sales planning and sales policies are formulated on the basis of marketing organisation. It ensures the smooth and systematic implementation of plans,policies and programs which are much needed for the control of sales activities so as to maximize the efficiency and profitability . It also brings about innovative and better methods of distribution and helps to meet the increasing production capacity. It also equips the organisation with the necessary tools to counteract competition. Marketing organisation structures the organisation in such a way that brings about improvement in customer services and their satisfaction.