What is the role of product support in marketing?

What is the role of product support in marketing?

Product support plays a vital role in the market in order to achieve and maintain customer satisfaction. Once a customer buys the product, he may have several questions in his mind regarding the product all of which are answered by the product support services provided by the company. It increases the loyalty of the customer towards the organisation and its products and also retains them for the present and future. The goodwill of the organisation to a large extent depends upon the support services provided by the organisation to its customers.