What is the scope of marketing research in India?

What is the scope of marketing research in India?

What is the scope of marketing research in India? I am at the verge of making a career decision and I am looking forward to taking up marketing research at the post graduate level. Please tell me about the job opportunities after this program and help me decide if this is the right career for me.

There is good scope for students of market research at the post graduation level in India. You can choose to work in professional, scientific, and technical services firms, technical consulting firms, and research and development firms etc. One might also work for State government and internet service providers and web search portals. You can also choose to be self employed. Some of the market research companies providing jobs are Cross Tab, Delphi Research Services, Diksha Research, IMRB International, Lamcon Finance & Management, Market Pulse, Nielson India, Protech India, Rural Relations, Rushabh Direct Marketing, Sampling Research, Samsika Marketing Consultants, TNS India, etc.

There are endless job opportunities in this field. These are the positions you can apply for:

• Trainee Junior Research Executive/Research Executive
• Senior Research Executive
• Project Manager
• Operations Supervisor
• Research Manager for Agency
• Research Manager for Client Projects
• Associate Director/Marketing Manager
• Business Development Executive
• Business Development Head
• Head of Research/Statistician
• Data Processing or Analysis Executive
• Customer Care Executives