What role does PR play in marketing communications?

What role does PR play in marketing communications?

PR establishes the rapport between the organisation and the local community and also the organisation's investors. A company which has a strong image among social groups can easily advertise through word of mouth. Any issues or misconcepts regarding the company and its products can be minimised via PR. PR also publicizes a company's products . Example, when Cadbury was confronted with the chocolate worm controversy, or during the pesticide issue faced by the MNC giant Coca Cola, it was the the PR of the company helped it to sail through.