What role does the marketing channel really play?

What role does the marketing channel really play?

a.Promotes communication : Information regarding the products is disseminated to the customers via the marketing intermediaries.

b.Information provider: cutomers can provide their feedback on the product to the wholesalers and retailers who in turn provide the same to the manufacturers.

c.Physical distribution: Goods are transported and stored in the respective warehouses or godowns

d.Fosters relationship management: The intermediaries can identify the requirements of the customers and try to match the same with what he is supplying to them, thus enabling customer satisfaction.