What steps can be taken to organise a marketing team?
What steps can be taken to organise a marketing team?
a. Set the objectives: why the team is being formed? How much revenues need to be generated? Determining the sales target.
b.Defining team structure and their roles: what should be the role of each member? What structure should be followed to determine the objectives?
c.Checking the skills and capabilities of the team members , if they fit into their roles or not and if any extra training or coaching is required or not for the team.
d.Implementation: communicating the objectives to all the team members and seeing to it that the necessary action is being taken for arriving at those objectives.