Why is logistics management important for an organisation?

Why is logistics management important for an organisation?

For a business, being able to provide the right product at the right place and in the right time could be a challenging task. Better storage and transportation facilities are being developed or outsourced by marketing managers to make goods available to the customers or rather ensure timely delivery of the goods and services to customers. To achieve this, it becomes increasingly important to keep track of the goods starting from its journey from the factory right upto the hands of the consumer. Thus, in the modern marketing era, the study of movement of goods or logistic management becomes an important subject in question.