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A brand is the set of product or service attributes imbibed in the consumer’s mind in the form of a name, symbol, logo, design and trademark..........
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Brand positioning is a process in which marketers would like to occupy the rational space in the minds of the target customers against competition...........
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The components of brand positioning are : Target audience..........
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The major responsibilities of a brand manager are: To oversee the overall performance of the brand and will be a single point of contact for overall profitability of the brand on a whole..........
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The potential for brand management will help the company to promote its image in the society..........
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My strengths are good communication, analytical and client servicing skills and flexibility to any kind of environment...........
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