What is Marcom? - Marketing communication

What is Marcom?

Marcom is an acronym for “Marketing Communication”. It is a kind of promotional tool using different media like print, radio, television, direct mail, internet to reach target audience for creating awareness about any product/service in the market place.
Responsibilities of a person working in Marcom
The various responsibilities of a person working in Marcom are as follows: Crafting an effective communication messages to the target audience and implementing the same using different media starting from Internet to newsletter..........
Tools to communicate with your target audience - Marketing communication
The following are the various tools used to communicate with the target audience: Company newsletters, Journal article, Conference..........
What role do events (exhibitions, tradeshows) play in Marcom?
The events play the following role in Marcom: The communication messages are circulated to the mass people irrespective of segments i.e. wide reach ..........
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