Mass Communication and Journalism > Mass media campaigns MCQs
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What kind of exposure do people get from mass-media campaigns?

Options
- active
- passive
- both a and b
- none

CORRECT ANSWER : passive
Discussion Board
Explanation.

CORRECT ANSWER : passive

Mass-media campaigns help in providing messages to large population through TV, radio and newspaper but the exposure to such messages are passive. Passive exposure in simple terms means the audience easily gets influenced by the campaigns but this is not in the case of active audience.

Shikha Pandey 04-14-2015 03:58 AM

 
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