Mass Communication and Journalism > Mass media campaigns MCQs
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Which among the following is not the objective of mass-media campaign?

Options
- to attract people
- to demotivate the consumers to purchase
- to give reminder about the availability of products
- to communicate about the products and services

CORRECT ANSWER : to demotivate the consumers to purchase
Discussion Board
Explanation.

CORRECT ANSWER : to demotivate the consumers to purchase

The ultimate objectives of mass-media campaign are- to attract people, to motivate the consumers to purchase, to give reminder about the availability of products and to communicate about the products and services.

Shikha Pandey 04-14-2015 03:58 AM

 
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