Mass Communication and Journalism > Research methods and Process
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Match the following.

A. Deliberate sampling – - - - - - – - - - 1. Selecting every 10th name on a list
B. Simple Random Sampling- - - - - - - 2. Population does not contain a homogeneous group
C. Systematic sampling- - - - – - - - - -3. Equal chance to all
D. Stratified sampling- - - - - - - – - - - -4. purposive selection of particular units

Options
- A:2, B:4, C:3, D:1
- A:3, B:1, C:4, D:3
- A:4, B:3, C:1, D:2
- A:3, B:2, C:1, D:4

CORRECT ANSWER : A:4, B:3, C:1, D:2
Discussion Board
Explanation

Deliberate sampling is better known as purposive or non probability sampling. It involves a purposive selection of particular units of the universe which may represent the entire universe. When the samples are selected on the basis of the ease of access, it is known as convenience sampling. Simple random sampling is known as probability sampling, where every item of the population has an equal chance of representation. To select a sample of the population, each item is assigned with a number. Systematic sampling is the most practical way of sampling. It selects every 10th or 15th name on the list. When the population from which a sample is to be selected does not constitute a homogeneous group, stratified sampling is applied.

Meera V Nair 06-9-2015 01:13 AM

 
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