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What are the different types of pricing strategies for a firm?
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Are the pricing strategies of a firm long term or short term based? Explain.
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Who generally designs the pricing strategies and programs for a firm?
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How are the other Ps of marketing related to the pricing program of a firm?
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Enumerate the steps involved in designing a pricing strategy for a business firm.
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What are the factors to be kept in mind while designing the pricing strategy for a firm?
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Explain skimming as a pricing strategy with examples.
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Give an example of any firm that has implemented pricing strategy during the launch of a new product in the market.
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How do buyers respond to price changes?
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How do sellers respond to price changes of their competitors?
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What is monopoly? Explain with an example.
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What is Oligopoly? Give some examples of oligopolistic markets.
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