How are the other Ps of marketing related to the pricing program of a firm?
How are the other Ps of marketing related to the pricing program of a firm?
Product certainly influences the price level,higher the product quality is high, higher the company would price it and vice versa. Again a new product requires widespread promotion which leads to higher promotion costs and higher price. Supply chain management also becomes crucial in the price determination. A well integrated supply chain in an organisation ensures an edge which it can enjoy over the others.