How can we categorise consumers as far as their loyalty is concerned?

How can we categorise consumers as far as their loyalty is concerned?

As per the loyalty status of consumers, they can be divided into four groups:

a.Hard Core loyals: who are consistent with the same brand on account of high level of trust upon the product. Generally this may be seen in case of insurance, or banking.

b.Split loyals: who are loyal to more than one brand .Eg,again a person may be having two banking accounts.

c.Shifting loyals: who may shift from one brand to another.

d.Switchers: who do not stick to one brand for very long and are seen to be switching quickly to another brand.