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What is market segmentation? Why is it essential?
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What are the essential principles or requisites for segmentation to be effective?
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What is the process followed in market segmentation?
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On what basis can market segmentation be done?
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What is targeting or target market?
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What is market positioning?
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On what basis can positioning strategies be devised?
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How can we categorise consumers as far as their loyalty is concerned?
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How are the target markets selected?
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How can buyers be classified in the psychographic segmentation?
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What is niche market?
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What is industrial market segmentation? How is it different from consumer market segmentation?
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