On what basis can market segmentation be done?
On what basis can market segmentation be done?
a.Geographic segmentation: as per the gegraphic area - nations,states,cities or neighborhoods.
b.Demographic segmentation: the market maybe grouped according to the characteristics of the population such as age,gender,income,occupation,education,religion and social class.
c.Psychographic segmentation: Buyers are classified on the basis of their lifestyles,tastes, habits and preferences,or personalities and values.
d.Behavioural Segmentation: Buyers are grouped as per their knowledge or attitude towards the use of a product and how they respond to it.