What are the objectives of promotion?

What are the objectives of promotion?

a. Awareness: particularly when a product is new to the market, it must be known to the consumers that such a product exists in the market. Promotion helps there.

b.Knowledge: one gets to know the advantages of the product via promotion.

c.Liking and desire: even those who may not have a desire for the product, promotion helps to create that desire and liking for the product by using strategies like celebrity endorsements etc.

d.Purchase: by promoting affordably priced products, the marketer can easily attract a large number of customers who would prefer such products over high priced ones.