What is promotion (in marketing) according to you?
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What does the promotion mix comprise of?
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What are the objectives of promotion?
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What is publicity?What is the difference between promotion and publicity?
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Do you know about IMC in promotions?
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How would you promote our company’s product (say X) if given a chance?
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Hmm.... but what about the budget? We want our promotional campaigns to be cost effective enough. I don’t think we can afford celebrity endorsements as of now!
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What is the difference between a marketing mix and a promotional mix?
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How or on what basis is the profile of the target customer prepared?
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What is direct marketing? Give some examples.
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