What does the promotion mix comprise of?

What does the promotion mix comprise of?

The promotion mix is a combination of advertising, sales promotion,public relation, personal selling and direct marketing which a company uses to promote its products. So it becomes an important task for the marketer to properly list out the promotion mix strategies and its benefits. It is like the ingredients that go into the making of any particular dish. The quality of the dish depends upon the way in which the ingredients have been used and mixed. Similarly, an organization must have an ideal promotion mix by which it should be able to promote its products to the masses.