What is annual plan control? Why is it needed in an organisation?

What is annual plan control? Why is it needed in an organisation?

The annual plan control is one of the four types of marketing control system. Annual plan control is essential in order to determine whether all the marketing efforts undertaken by the organisation has been really worthwhile or not. It aims to achieve sales volume,profits and all those objectives which have been set up in the beginning of the year. In an organisation,the top management and middle level management are responsible for the annual plan control. They have to keep a check on the activities undertaken to implement the plans.