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What does monitoring and controlling marketing activities entail?
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How can we evaluate the effectiveness of marketing initiatives undertaken by the marketing manager?
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What is profitability control?
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What is annual plan control? Why is it needed in an organisation?
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How can an organisation achieve efficiency of its sales force?
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Who controls the marketing efficiency of an organisation?
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How can advertising efficiency be measured?
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What is strategic control?
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What role does strategic control play in marketing?
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What are the areas covered under marketing audit?
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