What is promotion (in marketing) according to you?

What is promotion (in marketing) according to you?

There is an Indian saying , ‘Jo dikhta hai, wo bikta hai’. (What is seen is what sells). In today’s fast moving world of glitz and glamour, products have become the face of the company. The brand image of a company that it carries with it depends largely upon the kind of product or service the company is dealing with. A good enough product with the best distribution channels and affordable prices may still fail to capture the market if it has not been well or clearly communicated to the target customers. Promotion is communicating about our products or service to the masses. It is one of the essential elements of the marketing mix without which gives that face or impression to the people at large about that company brand.