Who controls the marketing efficiency of an organisation?

Who controls the marketing efficiency of an organisation?

Generally marketing controllers are assigned by organisations to look into its marketing efficiency. They are specialised in the marketing field and provide expertise in controlling the marketing efficiency. Eg. In case of companies General Foods, DuPont, and Johnson & Johnson, these marketing controllers conduct the financial analysis of all such marketing expenditures incurred and present their findings to the organisation. They check the profit plans of the company, guide in preparing the budgets relating to marketing, evaluate the effectiveness of promotional campaigns conducted, evaluate customer profitability and further guide and inform the marketing personnel about how and what type of marketing decisions to take depending upon the situation.