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Marketing can be referred to as a form of communication with your customers, with the help of marketing tools such as advertising, promotion, publicity, design aspects related to the look of the product etc....
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The term marketing does not revolve around fulfilling the needs of a consumer alone but also includes the value that the consumer is deriving from the use of the said product or service....
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Basic marketing is the set of activities used to get your potential customer's attention. Reactive marketing is the most widely used approach in marketing. Reactive marketing is based on the concept of....
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The term marketing mix is referred to the amalgamation and use of the four P’s of marketing in a manner so as to attain the highest level of customer motivation to buy a particular product....
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Macro environment is basically referred to the area of external business operations of a particular organization.....
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The decision making process which involves the period before, during and after buying or purchasing a product is referred to as the buying behavior of a customer
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The factors influencing buying behavior can be categorized into: a. Personal factors, b. Psychological factors, c. Social factors....
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Stages of buying decision process - Information search, Evaluation of Alternatives, Purchase decision, Purchase and Post-Purchase Evaluation....
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Business market in simple words is business to business market where in the products or services of a particular organization....
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The major participants in business buying process are - initiators, users, influencers, deciders, approvers and buyers.....
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Monopoly is a market situation in which there is only one seller of a product with barriers to entry of others.....
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A market segment must have the following qualities - segments must have enough profit potential to justify developing and maintaining....
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Product differentiation / Services Differentiation - Modify the objective properties of the products or services, Personnel Differentiation, Image differentiation....
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The different stages in a product life cycle are: Introduction stage, Growth stage, Maturation stage and Decline stage....
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The most important patterns observed in product life-cycles are - even under normal conditions, patterns often can’t be determined.....
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Product refers to the bundle of tangible and intangible attributes that a seller offers to a buyer in return of a particular predefined amount of payment....
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