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Advertising is defined as a paid form of communication that reaches the target audience through mass media..........
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An advertisement campaign must comprise of the following: A solid marketing plan, Advertising budget..........
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Media Advertising (TV, radio, newspapers, magazines), Direct Response Advertising, Interactive (on-line) Advertising, Web Sites,..........
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The main purpose in measuring the effectiveness of any advertising campaigns is to evaluate its effect on the sales and also brand recall factor...........
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The following are the qualities required to be successful in the field of advertising: Creativity, Strategic focus..........
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It depends on the following factors: Reach, Geographical spread..........
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Today, internet plays a pivotal role in both B2B and B2C space. Internet advertising helps the company to reach a large target audience in a small budget and also is easily measurable...........
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The following are the factors to be considered before deciding the target audience for any advertisements:..........
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Deceptive advertising is also known as “False Advertising”. It is one form of advertising that will equip consumers with false and misleading information...........
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Word of mouth marketing, Direct marketing, Public opinions survey, Trade show/exhibition promotion etc...........
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