Analyzing Consumer Markets - MCQs with answers - Part 3

Analyzing Consumer Markets - MCQs with answers - Part 3

Personal Factors

1. A more direct influence on everyday buying behavior is the ___________, namely one’s spouse and children.

a) Family of procreation
b) Family of orientation
c) Both a & b
d) None of the above

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2. The personal characteristics that influences buying behavior are

a) Age and stage in the life cycle
b) Occupation and economic circumstances
c) Personality and self-concept
d) All of the above

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3. When marketers talks about brand personality, _______associated with ruggedness trait.

a) Spykar
b) MTV
c) Levis
d) None of the above

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4. When marketers talk about brand personality, MTV is associated with ______ trait.

a) Excitement
b) Competence
c) Fashion
d) None of the above

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5. When marketers talks about brand personality, _____ is associated with competence trait.

a) MTV
b) CNBC
c) CNN
d) All of above are false

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6. When marketers talks about brand personality, Campbell is associated with _______ trait.

a) Competence
b) Sincerity
c) Excitement
d) None of the above

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7. Out of Five traits sincerity, excitement, competence, sophistication and ruggedness, ruggedness was replaced by __________both in Japan and Spain.

a) Peacefulness
b) Fashion
c) Love
d) None of the above

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8. Out of Five traits sincerity, excitement, competence, sophistication and ruggedness, competence was replaced by __________-in Spain.

a) Fashion
b) Passion
c) Love
d) None of the above

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9. Consumers often choose and use brands that have a brand personality consistent with _________, although the match instead may be based on the consumer’s ___________or even on others self concept.

a) Their own actual self concept, ideal self concept
b) Their own ideal self concept, actual self concept
c) Can be anything
d) None of the above

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10. Consumers who worry about the environment, want products to be produced in a sustainable way, and spend money to advance their personal health. Development and potential have been named ________, an acronym standing for ________

a) LOHAS, Lifestyles of health and sustainability
b) LOHAE, Lifestyle of health and environment
c) LOFAS, Lifestyle of fashion and sustainability
d) Diversification strategy

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